About us

Your team on the ground in China’s footwear industry.

Footline Supply was founded in 2012 in Jinjiang to give footwear factories and brands abroad a reliable way to buy from China, with the same knowledge of suppliers that local manufacturers have.

Sourcing team meeting in a bright glass-walled office with the Footline Supply logo

What we do

We are based in China and deliver worldwide. We source shoe machinery, materials, finished shoes, uppers, accessories and moulds from manufacturers across Guangdong, Fujian and Zhejiang, the clusters that supply most of the world’s footwear industry.

We are not a marketplace and not a single-brand manufacturer. We are an independent team that selects the right supplier for each item, checks the quality, and delivers everything together with installation and after-sales support.

Who we work with

  • Footwear factories expanding or modernising production
  • Brand sourcing and procurement teams
  • Start-ups setting up their first production line
  • Distributors and importers of machinery, materials and trims
  • Retailers and wholesalers buying finished or private-label shoes

How we work

What you can expect from us

Verified, not listed

Every supplier we recommend has been visited by our team. We know who owns the factory, what they make well and what they do not.

Transparent

You see the inspection results, test reports and shipping documents for every order, and every price is agreed in writing before production.

Engineering-led

Our team includes machinery engineers and materials technicians, so specifications are checked by people who understand them.

Long-term

Most of our clients come back for their second line, their next season’s materials and their spare parts. We plan for that relationship.

Our team

Sourcing specialists, engineers and QC inspectors.

Our team speaks English, Spanish, Chinese. Every client has one named account manager, supported by engineers and inspectors for their category.

See our quality-control process
Inspector with a checklist checking equipment on a factory floor

Request a quote

Tell us what you need.

Send a list, a tech pack or just a photo. A sourcing specialist replies within 12 hours with options and landed-cost pricing.